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Hello Future: Junge Deutsche 2030

Preparing brands and companies for the needs and attitudes of the next Generation. The future is no secret when it comes to the next generation of consumers. With “Hello Future: Junge Deutsche 2030,” you’ll learn what brands and companies need to know about Generation Z in order to stay successful. Simon Schnetzer presents his latest research on Generation Z and intergenerational differences with youth stories and practical advice based on his ABBAS-strategy on how brands need to act upon changes in attitudes, expectations, and influencers. You’ll experience the power of co-creation via an opinionated youth panel on stage, and see live demos of innovative research methods brought to life.

Earlier Event: November 23
Later Event: November 23
The Future of Social Media