Preparing brands and companies for the needs and attitudes of the next Generation. The future is no secret when it comes to the next generation of consumers. With “Hello Future: Junge Deutsche 2030,” you’ll learn what brands and companies need to know about Generation Z in order to stay successful. Simon Schnetzer presents his latest research on Generation Z and intergenerational differences with youth stories and practical advice based on his ABBAS-strategy on how brands need to act upon changes in attitudes, expectations, and influencers. You’ll experience the power of co-creation via an opinionated youth panel on stage, and see live demos of innovative research methods brought to life.