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Training your own video brand ambassadors

In the future, video will be the new text on social media. Many brands realised the power of blogging far too late, and should, therefore, create powerful video content now, before it becomes mainstream. Instead of hiring expensive influencers to implement this, Alexander wants you to identify the right talents and build real authentic brand channels with unique brand ambassadors. He will share with you which qualities make a good storyteller and how to integrate them into your company and recruit them through your existing community.