Youth consumer behaviour trends change at a rapid pace, especially when it comes to soft drinks. Coca-Cola has therefore had to start looking for new ways to re-connect with teens. After two years of target group research and development on a central level we launched the App WOAH as one of the first markets in June. It combines daily - partly branded - content (both European content with subtitles and local contend produced by Influencers from Switzerland) as well as weekly promo deals that link back to our products. We furthermore overhauled our media strategy with a drastic shift to digital across all touchpoints and built a successful local network with some of the biggest influencers in Switzerland.
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Earlier Event: November 23Afternoon Coffee Break
Later Event: November 23How To Develop Engaging Artist Strategies In A Changing Music World