Viacom Global Consumer Insights undertook a study of youth around the world, connecting with over 7,000 young people aged 16-24 across 14 countries*. YOUTH IN FLUX showcases the new reality of youth, their individual and collective goals and the life strategies they use to survive and thrive in a difficult world: Unapologetic. Sensitive. Restless.
So why have we called this study YOUTH IN FLUX? A “state of flux” is defined as: a state of uncertainty, usually following some important event, preceding the establishment of a new direction. We think this notion of “flux” is incredibly fitting for youth right now. Born into tech, and growing up in a world that has in many ways been broken, youth are trying to steer the world to a more inclusive, non-judgmental society.