Snap our QR code at the end of the track to grab your FREE teaser report from Voxburner+ on A Guide to Gen Z and Social Media. In this teaser, we’ll be taking a look at TikTok, Instagram, Twitter, and email – and share why these are important, how you can improve your strategies on them, and look at the brands that are leading the way.

Peer to Peer recommendations are the original and strongest source of influence, but managing advocacy at this scale has been near impossible. Introducing WYSPR and Friendfluencing™️ to explore how brands and agencies can activate the biggest fans in a brand community to create UGC at a scale like no other channel.

Traditionally, when we think about creators and influencer marketing, we think about B2C brands and use cases, but increasingly we’re seeing the rise of B2B creators. Join Brandwatch for insights into why we’re seeing the rise in B2B creators across multiple platforms and how your company can take advantage of this trend to appeal to Gen Z.

Working with creators has become a staple for brands that successfully connect with Gen Z - but what are the secrets to getting it right? Our powerhouse panel of brand marketing experts from Depop and Sony share their tips for Gen Z creator strategy best practices - from community marketing, TikTok to virtual influencers, we’ve got it covered!

Join Influencer and 2x unique creators who are excelling on TikTok and other social media platforms. Discover how creators are working to stay socially engaged in today’s ever changing landscape whilst highlighting the importance of building strong relationships between brands, creators and gen z audiences.

Do you want to see tangible examples of how behavioural science is helping smart marketers achieve better results on their influencer marketing campaigns? Luca Tornese, Head of Strategy at Tailify will walk you through tangible examples that you can take home and apply today.

Ever wondered why you like some influencers more than others? Any why some influencers can generate 50x ROI, while most fail? Join Ian Randolph at Tailify, a world leading expert on the science of influence who will share why authenticity and values matters, why some influencers driver a higher ROI and how you can achieve 2x better results on your influencer marketing.

Successful influencer marketing is reliant on understanding and harnessing influence - how people impact on each other's thinking and behaviour. Join Tailify to understand how the science of influence works, and why this should be the foundation of successful influencer marketing.

Join Tailify and hear more about their journey, how influencer marketing is being done right, and how to make smarter decisions about your influencer marketing strategy.

Influence isn’t new. It’s a powerful force that has been fundamental to human evolution. This talk will consider what the future of this ecosystem looks like, and how you can drive success.

Our panel of influencer experts share how things have changed over the last 18 months in the influencer marketing industry. Discover the campaigns and platforms that are working to engage a Gen Z audience and how Gen Z have evolved from media consumers to media creators.

It’s time we supported our campaign managers and influence managers with better tools for influencer selection, measurement and even predicting success. Join Head of Product and R&D at Tailify, Ian Randolph, to understand how he’s mapping influence to do just that.

When we understand the science of personal influence we will then be able to create great influencer marketing. Senior Research Psychologist Alan Gray shares how you can think like a behavioural scientist to unlock the true ROI of influence.