Welcome to the Higher Education Marketing Track
Jun
5
10:30 AM10:30

Welcome to the Higher Education Marketing Track

Charlotte Rock, Lead Client Partner at SMRS, extends a warm welcome to the Higher Education Track. Alongside Charlotte, SMRS and some special guests, the track aims to empower university and college marketers to embrace positive change. Gain invaluable insights into enhancing the student experience, boosting marketing performance, and embodying your brand ethos. Together, let's shape a brighter future for education marketing.

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Navigating the costs of university - A students' perspective
Jun
5
10:35 AM10:35

Navigating the costs of university - A students' perspective

IDP share the findings of a study about what students needed most help with when selecting their university, which found found a very clear need for help and support with understanding university costs’, especially in a cost-of-living crisis. Hear from students about their own concerns and experiences of what they want from universities when it comes to supporting their decision-making process about the financial costs of going to university.

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Sustainability Spotlight - Pioneering low-carbon marketing campaigns with UWE Bristol and SMRS
Jun
5
12:20 PM12:20

Sustainability Spotlight - Pioneering low-carbon marketing campaigns with UWE Bristol and SMRS

Young people recognise the urgency of environmental responsibility. But amidst the growing sustainability narrative in higher education, let's ask the crucial question: Are you tracking the carbon footprint of your recruitment efforts? Join UWE Bristol and SMRS for an insightful journey from intention to impactful action.

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Making the Choice to Go to University; When Does it Start?
Jun
7
10:20 AM10:20

Making the Choice to Go to University; When Does it Start?

Join Springpod as we share insights about when students are making the choice to go to university and who supports and influences them. We'll be joined by a group of Year 12 students who are on a journey to Higher Education and talking to them about when they started that journey and what they want to know as they begin their next steps in education.

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Positive Student Experience: How Can Universities Hit the Mark to Drive Success in Recruitment, Engagement and Outcomes?
Jun
7
9:50 AM09:50

Positive Student Experience: How Can Universities Hit the Mark to Drive Success in Recruitment, Engagement and Outcomes?

Delivering excellent customer experience is critical in ensuring student retention, success and future advocacy. SMRS will explore the core components of an effective customer experience strategy, plus Student Pulse will share an exciting new way to monitor student satisfaction.

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What Media Channels are University Applicants Really Using as They Make Big Decisions on What to Study and Where?
Jun
7
9:20 AM09:20

What Media Channels are University Applicants Really Using as They Make Big Decisions on What to Study and Where?

SMRS share new research into the media habits of more than 3000 16-19 year olds across the UK, looking at the impact different media has on the undergraduate application journey and helping universities understand how they can better engage with prospective students, encourage applications, and increase conversions.

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Removing the blindfold: Using market research trend data as a diagnostic tool
Jun
8
11:15 AM11:15

Removing the blindfold: Using market research trend data as a diagnostic tool

You know your competitive positioning and long-term league table standing, but do you know WHY these trends are happening? Dig into data from YouthSight’s 4 Higher Education trackers to discover some easy solutions for admissions and marketing teams to solve challenges that are commonly faced by HE professionals.

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Student life during the pandemic - supporting student mental health
Jun
8
9:20 AM09:20

Student life during the pandemic - supporting student mental health

Student Minds is the UK’s student mental health charity. They empower students and members of the university community to look after their own mental health, support others and create change. This session will cover our marketing learnings, the support available for students and what people can do to help students right now.

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You think you know your audience? Think again…
Sep
14
10:50 AM10:50

You think you know your audience? Think again…

SMRS share new research into what the virtual application experience was actually like and what students are now expecting from their university experience. Plus how perception towards online distance learning has fundamentally shifted, what motivates online learners and how their experience is different to traditional modes of study.

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