Snap our QR code at the end of the track to grab your FREE teaser report from Voxburner+ on Challenger Brands. In this teaser, we look at the technology brands that are making challenging topics fun and accessible for young people and explore why, sometimes, less is more.

Get ready to hear some home truths about the metaverse and innovation! We hear from Gen Z’ers working brand side who will explore the challenges around marketing with new technology and what they think are the biggest opportunities and the biggest hurdles.

Gen Z is bored. Gen Z wants to work part-time. Gen Z wants to save the world. Gen Z is reliving the 80s… Everyone is generalising Gen Z and throwing all its members in one pot. Join agency FINNA to bust some prejudices about Gen Z and discover why storytelling is the key to reaching overlapping generations.

Join our panel of change makers at the forefront of innovation to discover how brands can get involved in virtual worlds, NFTs and crypto to engage the next generation of consumers. Hear real-life practical examples of the organisations building communities and developing meaningful conversations with Gen Z in the metaverse and the Web3 space.

Headlining our Innovation Track, Oliver Yonchev, Co-founder & CEO of Flight Story, hosts a conversation with senior execs from Hugo Boss, Neuvo and Warner Records to discuss how they are building communities and developing meaningful conversations with Gen Z in the Web3 space.

What role does innovation play to help brands stay relevant to Gen Z? Oliver Yonchev, Co-founder & CEO of Flight Story will set the scene in this opening address the Innovation & Disruptor Track.

In this session Friendvertising and social data collection agency WYSPR share how brands can connect to Gen Z through your most trusted influencers; their friend and how brands and agencies can build Friendfluencer campaigns to supercharge their current influencer strategy.

Sphere is a cutting edge, plug & play metaverse technology that is revolutionising the way brands are selling online and potentially in-store. Come and explore what the next evolution of the internet looks like when you are not trying to recreate reality and discover how some of the biggest brands on the planet are using tech to amplify the online shopping experience for Gen Zs.

Gen Z want to be more sustainable and fix the fashion industry but they still NEED that fashion fix. Hear from the fashion innovators getting it right, including LOANHOOD, the fashion rental app and Everpress, the fashion marketplace that connects consumers with independent designers.

Mapp Digital evaluate exactly how the retail industry is set to change over the next few years, as well as discussing a number of strategies that can help brands and retailers gain valuable insights into shopper's preferences in-store and apply them to new online initiatives. Step into the future: the future is phygital.

Grab some lunch at the YMS food festival and we’ll see you back here at 2pm.

With an average attention span of 8 seconds, reaching Generation Z requires brands to create rich, interactive and easy to consume content. Anything less than a joyful experience will lead the Digital Natives to look elsewhere. How can brands harmonise and individualise their strategy to earn the trust of the Gen Z?

How do brands adapt to the fast-paced changing needs of Gen Z and to what extent does innovation play a role both in product and marketing strategy?

In this introductory talk to the Innovation and Future Thinking Track, you’ll learn some simple provocations and models to help you always think like a future innovator. Shift your thinking from ideation to innovation and from working towards the future to working backwards from the future.

What does the immersive life of an esports professional look like and what does it take to make it to the top? Hear from Tobin Leigh who has competed in the professional esports world since he was 16 years old to discover how young people are fuelling the growth of Esports and how brands can tap in.

As the most diverse generation, social issues, sustainability, and social justice are the new currency with which brands need to reach younger viewers. In this session, we’re digging deep on how brands can leverage thoughtful partnerships to reflect and amplify diverse experiences.

Advertising to a younger audience isn’t a new challenge for agencies / clients. So, what is it about Gen Z that is so different? A power shift… There is a pressure on every campaign to get it right. Atomic London share how do we get it right, every time and avoid being a brand that gets ‘cancelled’?

Want to understand kids, and see the world through their eyes From GlobalWebIndex's online survey of kids aged 8-15, get a new view of what’s important to them, understand their lifestyles – and learn how to speak their language.

If you’re interested in putting your product where your mouth is, it’s time to ensure that your product actually reaches the hands of your target market! Learn more from this session by Relish.

Join consumer insights platform Attest to explore what Gen Z expects from brands in 2022 and how you can grab their attention. You'll leave armed with up-to-date insight to fuel your Gen Z toolkit and unlock new avenues of communication and growth.

Sean Pillot de Chenecey sits down for a Q&A with Carmen de Vos, European Innovation Manager at Mars to talk about future tech, fuelling creativity at a giant organisation and what it means to be a truly innovative company.

2020 brought a lot of change and accelerated digital transformation initiatives for brands. Join Iterable and learn how to approach digital transformation with real-life examples from Zoopla & Fiit.

Don’t make assumptions about what your customer cares about! Mapp Digital will share how marketers can communicate with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values.

Sean Pillot de Chenecey kickstarts the day, welcoming you to dedicated content on the latest cutting edge marketing innovations.