What are the retail trends fuelling the industry for Gen Z consumers? Discover 
the creative strategies driving the experiential boom.

Attendees will discover how leveraging data insights enables precise targeting and personalized engagement strategies, maximizing brand impact. Through real-world case studies and actionable insights, participants will learn how to identify and collaborate with niche influencers to effectively reach their target audience and drive retail growth.

We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution.