NextGen Marketer Strategy & Concept
Jim & Jim
Annina is project manager at the leading agency in the area of NextGen Marketing in Switzerland – jim & jim. Annina gained first work experience as e-Recruiting specialist at Siemens AG in Munich. In this role she discovered her passion for Employer Marketing and questions around how to target the next generation. To get a deeper knowledge in the area of branding and communications she successfully completed her Marketing master degree at the University of Manchester (UK). Since 2016 she supports brands to reach the generation y and z at jim & jim. One of her focus topics is doing research on digital natives, their media usage and perception from advertising.