Founder & Managing Director, Beluga
Edwin is the founder of the Strategic Consultancy ‘Beluga’ that supports its clients to face the multiple impacts of cultural transformation on brands, products and communication.
He is a business-minded and efficiency-driven strategist who crafted insights and consulted stakeholders at leading global brands for more than 15 years. He maximizes the impact of any research project by applying an enormous repertoire of research tools and methods to design bespoke approaches to support successful innovation.
Before starting ‘Beluga’ he worked for highly renowned agencies like Point-Blank Int., GfK, Sinus Sociovision and the Market Information Software company Market Logic.
During his studies of Media Science, Philosophy and Politics he was the founder of the European branch of the highly influential Hip Hop Mixtape label ‘Tapekingz’ from Brooklyn, NY, who’s DJ’s paved the way for artists like Notorious B.I.G., 50 Cent and Eminem.