Manager Consumer Insights & Data Science, Universal Music Group
Ruwen is responsible for consumer insights, data-driven consumer marketing and consumer understanding at the Universal Music Group.
This includes research and consultancy for marketing campaigns and product development based on target group analysis, surveys, qualitative research and creative storytelling. He applies consumer understanding and big data understanding for predictive modelling, hit predictions and playlist placements.
Before joining Universal in 2013 he worked as a project coordinator for Social Media Week Berlin where he organized many events of the business and social media track of the annual conference in Berlin.
He studied Business Administration at the FU Berlin and received the M.A. Governance from the FernUni Hagen with a focus on statistic and research. Besides his work at Universal he is a tutor for maths, statistics and econometrics for economics.