Trends & Culture Stage
Get the latest trends and ultimate Gen Z myth busters. Explore why youth culture should be at the heart of your campaigns.
Welcome to Day 1 of the Trends & Culture Stage. Get the latest trends and ultimate Gen Z myth busters, plus what’s coming next with Gen Alpha. Explore why youth culture should be at the heart of your campaigns.
Get ready for a high-energy dive into Gen Z's world! Voxburner's YMS opens with Richard Jackson, General Manager, sharing exclusive insights from our 2024 Youth Trends Report and Gen Z Pulse Tracker. It's not just trends; it's a roadmap for your business in finance, retail, beauty, and more.
In this address Sara Denby, Head of the Unstereotype Alliance at UN Women, will share insights on why Gen Z is afraid to speak up against stereotypes. She’ll also discuss which Gen Z groups have regressive attitudes towards gender equality, and how brands can help drive positive social change towards gender equality for all.
Are you listening to the next generation? Are you aware of how young people view the world and the deep challenges they are facing? Our panel delve into the principles and communication tactics we need to use to ensure we are able to deeply and meaningfully connect with a generation in need of support.
Grab a coffee and head to our exhibition hall and networking area.
Despite being dubbed 'Generation Sober,' a new insights report from creative agency Red Brick Road reveals a surprising twist: 78% of Gen Z view alcohol as being pivotal to their social lives. Join us as we premiere this new study and the implications and opportunities it creates for drinks brand owners and any other brands seeking to meaningfully engage with Gen Z.
Join your host Serena Martin - founder of BritBox and now MD of Brand Expansion for Co:cubed for a front row seat in the world of startup innovation. In this YMS exclusive series of podcasts, we'll be hearing challenges from brands and agencies as well as handpicked startup solutions solving the biggest challenges out there.
Head to the main hall where our street food style food trucks will be serving up lunch!
Josephine Hansom, VP and Youth Practice Lead at Savanta gives you a 101 on what’s coming next with Gen Alpha.
The Gen Z / Gen Alpha consumer doesn’t necessarily subscribe to the same hedonism as previous generations. In a health conscious world, our panel will look at how this demographic seeks their highs and how you can market effectively to them, without losing the sense of fun.
More than 50% of the world's population is under 30 but the average age of a Board of Directors is almost 60 years old. Pentland Brands (owners of Speedo, Berghaus, ellesse and more) and mission-led startup The People discuss why every business should have a Youth Advisory Board and their learnings from the process.
Grab a coffee and head to our exhibition hall and networking area.
Women’s football has entered a new era - interest has never been greater. Our panel of leading experts in the sporting world share a spotlight on bringing the women’s game to next gen fans and how brands can tap into this audience.
Join us for a keynote by Rhammel Afflick, former Head of Advocacy & Communications at the British Youth Council on the mood of young people in the UK and his experience tackling some of modern Britain’s biggest issues. Discover the power of Gen Z and the role brands can play in making a difference.
Brand collaborations aren’t new, but we’ve seen a trend for bolder and more surprising partnerships between unlikely brands. We quiz our panel of experts at the heart of brand partnerships to find out the secret recipe for success and how social media and creator strategy feeds in to fuel the excitement for consumers.
Generative AI may be one of the biggest disruptors of the marketing industry since the internet – in this keynote Oliver Yonchev, CEO at Flight Story, explores how roles will be impacted, how to take advantage of new opportunities, and most importantly how brands need to act today to avoid being left behind.
Grab a coffee and head to our exhibition hall and networking area.
In 2024, 40% of the globe will have the opportunity to vote. What role can or should brands play in a year that will fundamentally shift our culture and society? The News Movement combine insights from its own social-first newsrooms with opinion from global brand leaders to explore how businesses can navigate 2024, maintain credibility and even gain trust with younger audiences during history’s biggest democratic year.
Join your host Serena Martin - founder of BritBox and now MD of Brand Expansion for Co:cubed for a front row seat in the world of startup innovation. In this YMS exclusive series of podcasts, we'll be hearing challenges from brands and agencies as well as handpicked startup solutions solving the biggest challenges out there.
Head to the main hall where our street food style food trucks will be serving up lunch!
KRPT share a keynote on cultural relevance - watch this space for more info!
KRPT° unpack the deep insights from their latest trends report, looking beyond traditional marketing Jargon and exploring the nuanced behaviors in culture that will be impacting brand strategy in 2024. It's time to look beyond the surface and really understand what is happening in culture in order to thrive, not just survive.
In a conversation led by Nur Ozdamar, Artist & Label Development Lead at YouTube EMEA, we deep dive into how music artists are connecting with global audiences and how tech is redefining fan behaviour and the music landscape. Our panel will cover emerging tech and music discovery, community and short form content plus lots more.
While Gen Z's time is not quite over yet, there's a new kid on the block. And it's loud and opinionated, and you probably don't understand it. Generation Alpha. Join KidsKnowBest alongside Anil Ramjiani, a senior leader at Nike, Inc. for an insightful talk on why listening to kids is not just a moral imperative, but an intelligent business strategy.
Join us for an interactive session with a panel of candid young individuals from Gen Z. This live session offers a unique opportunity to seek the unfiltered opinions of young people on a wide range of topics. Don't miss this chance to connect with the voices of the next generation. The floor is yours!
